MULTI-FUNCTIONAL CUTTING BOARD FOR WASHING/CUTTING/DRAINING.
The aim of the project is to examine the global trend of IKEA and the market forces its stirs. Some products were created for the world and some are territorials. The objective is design ways to reflect the locals in a global scope.
THE PROJECT BACKGROUND
I started the project by defining what is "local". I chose Indonesian culture for my "local" as I was born and raised there. I began the research phase, recording and gathering insights to gain understanding of Indonesian culture; and on the other hand, I had to keep in mind the rules of IKEA (easy to s hip,environmental, high experience, etc) into the object that I was going to create.
Indonesian families very often live in a multi-generational household and the gathering moment of this extended family member happens surrounding food. The act of sitting together for a meal is a ritual and preparation of food are integral part of Indonesian life, where family instinctively gathered, pitch in and catching up. It is the very fabric that holds family so close.
The ritual of preparing food reflects how extended Indonesian family spend their quality time. This is because of number of reasons: one is that all the ingredients comes raw and unprocessed, so it requires a lot of preliminary processes; and two, the traditional belief that using electrical tools (e.g: food chopper, blender vs. mortar and pestle) could interfere with the aroma that the herb releases resulting a less tasty food. It is a time-consuming task that most female Indonesians has to endure, and therefore, cooking and its processes has evolve into a daily social event.
I was proposing the multifunctional strainer/cutting board/bowl set to be marketed under IKEA's flag. It is designed so that one could use only one bowl when preparing (includes cutting, washing and draining) and serving the meal. The cutting board and a strainer combined are placed on top of a standard size of a mixing/serving bowl. It eliminates the energy waste in cleaning multiple bowls and increase time efficiency with respect to the traditional cooking processes. It is a very subtle solution that was inspired by Indonesian local culture, and also is suitable to be marketed in IKEA worldwide.
A silicone component will be sandwiched in between the off-the-self standard sized serving/mixing bowl that is 11'' wide and the cutting board/strainer. I have also integrated Batik pattern that is original to Indonesia.
THE MAKING PROCESS OF THE CULTURAL ARTIFACT PROJECT:
TO READ THE BLOG ENTRY ABOUT THIS PROJECT